Chatbot WhatsApp: The Ultimate Guide for Businesses in 2023

WhatsApp is the most popular messaging app in the world, with over 2 billion active users. It’s also one of the most popular platforms for businesses to connect with their customers.

A Chatbot WhatsApp is a software program that can automatically respond to customer messages on WhatsApp. Chatbots can be used to answer customer questions, provide support, and even make sales.

Benefits of using a Chatbot on WhatsApp

There are many benefits to using a Chatbot on WhatsAppfor your business, including:

  • Improved customer service: Chatbots can provide 24/7 customer support, which is especially important for businesses that operate globally.
  • Reduced costs: Chatbots can automate many tasks that would otherwise require human employees, such as answering common questions and providing support.
  • Increased sales: Chatbots can be used to generate leads, qualify prospects, and even close deals.
  • Improved customer engagement: Chatbots can be used to create more engaging and personalised customer experiences.

How to choose a Chatbot WhatsApp platform

There are many different Chatbot WhatsApp platforms available, so it’s important to choose one that’s right for your business. When choosing a platform, consider the following factors:

  • Features: What features are important to you? Do you need a chatbot that can answer customer questions, provide support, and make sales?
  • Ease of use: How easy is it to use the platform to create and manage your chatbot?
  • Pricing: How much does the platform cost? Be sure to compare the pricing of different platforms before making a decision.

How to create a Chatbot on WhatsApp

Once you’ve chosen a Chatbot WhatsApp platform, you can start creating your chatbot. The steps involved will vary depending on the platform you’re using, but here’s a general overview:

  1. Create an account: Create an account with the Chatbot WhatsApp platform you’ve chosen.
  2. Design your chatbot: Decide what features you want your chatbot to have and how you want it to flow.
  3. Train your chatbot: Train your chatbot to understand the types of questions and requests that your customers will have.
  4. Test your chatbot: Test your chatbot thoroughly before launching it to your customers.
  5. Deploy your chatbot: Once you’re happy with your chatbot, you can deploy it to your customers.

Best practices for using Chatbot on WhatsApp

Here are some best practices for using Chatbot on WhatsApp:

  • Be transparent: Let your customers know that they’re talking to a chatbot.
  • Be helpful: Chatbots should be designed to be helpful and informative.
  • Be polite: Chatbots should be polite and professional in their interactions with customers.
  • Be engaging: Chatbots should be engaging and interesting to talk to.
  • Be responsive: Chatbots should respond to customer messages promptly.

    How EngageFast can help you with your Chatbot WhatsApp


    1. Dashboard: Centralised Control


    The Dashboard serves as the central platform for managing your campaigns for communication. It has a simple interface that lets you keep track of and manage the various aspects of your communications strategy. Through the Dashboard, you can:

    Get real-time insights and analytics to monitor the effectiveness of your marketing campaigns.

    You can manage your segments of audience and design specific communications.

    Check the status of delivery on your message and perform any necessary actions.

    Create and personalise your communications to create an experience that is unique for your viewers.

WhatsApp Cloud API Chatbot
  1. Broadcast messages: Reach a Broad Audience

Broadcast messages are a great tool to send one-time communications to large audiences. With you are able to easily create and send specific messages to certain groups of your target audience. The main characteristics for broadcast Messages include:

Select from a variety of methods of communication such as the mobile-based push notification.

You can define your audience with predefined segments or your own criteria.

Personalise your messages with placeholders from your profiles of your viewers.

Schedule your broadcasts for optimal delivery.

bulk message whatsapp
  1. Flows Automation of Customer Journeys

Flows allow you to design automated customer journeys that are based on pre-defined triggers and actions. With Flows you can interact with your audience through various points in time and lead them on an individualised communication path. The key features of Flows are:

Determine triggers based upon customer behaviour, their tags, events and subscriptions.

Create multi-channel communication scenarios such as mobile push notifications as well as SMS, email and much more.

Set up failover situations to ensure that messages are delivered even when the primary channel isn’t available.

Automated communication that is based on real-time data from customers.

Chatbot WhatsApp
  1. Templates to ensure consistent communication experience

Templates allow you to design consistent and personalised communications experiences for your customers. With it is possible to create and customise templates for a variety of communication channels. Some of the key advantages included in Templates include:

Design templates that can be reused for push notifications on mobile devices including SMS, email and much more.

Personalise your messages with placeholders from your profiles of your viewers.

Make time efficient by making use of predefined templates or modifying them to meet your individual requirements.

Make sure your brand is consistent across all communication channels.


EngageFast is a leading provider of Chatbot WhatsApp services. We can help you to create, manage, and deploy a Chatbot WhatsApp that is tailored to the specific needs of your business.

Our team of experts will work with you to understand your business goals and develop a chatbot strategy that will help you to achieve them. We will then design, develop, and train your chatbot to ensure that it meets your specific requirements.

Once your chatbot is launched, we will provide ongoing support and maintenance to ensure that it is always running smoothly and providing the best possible customer experience.


Chatbot WhatsApp is a powerful tool that can help businesses to improve customer service, reduce costs, increase sales, and improve customer engagement.

If you’re looking for a way to take your WhatsApp marketing to the next level, consider using a WhatsApp chatbot. EngageFast can help you to create, manage, and deploy a chatbot that is tailored to the specific needs of your business.

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